Success story – Public Relations for Autotalks

Customer: Autotalks

Sector: Communications between vehicles and other vehicles, pedestrians and infrastructure (V2X – Vehicle to Everything)

Type of Service: Public Relations in Israel and over the globe, Analyst Relations over the globe

Beginning of Service: 2016

Service Description: Autotalks from Kfar Netter is a market pioneer and a global leader in the field of V2X chipset systems. Autotalks helps reduce road collisions and improve mobility with chipsets licensed for use in the automotive industry. The company has over 100 employees in Israel, the US, China, Japan, Korea, Germany and France.

The Public Relations service began with a project in which in the fall of 2016 we unveiled in Israel and globally a strategic cooperation between Autotalks and the Japanese automotive electronics giant, Denso.

Following the successful exposure of this press release in the global media, the work with Autoalks has been extended to ongoing Public Relations and Analyst Relations. Meirovitch PR manages international campaigns for exhibitions, product launches, announcements of strategic partnerships and funding rounds. We manage Autotalks’ media relations, initiate meetings with journalist and analysts in Israel and over the globe, who interview the company, and we secure coverage for Autotalks in articles. The company’s press materials are written, edited and distributed in a variety of languages ​​- from Hebrew and English, through German, French, Korean and Japanese.

Our agency manages a comprehensive, in-depth and extensive network of ongoing contacts with influencers, editors, journalists and analysts in the automotive field.

From the date our agency began to accompany Autotalks, we have communicated a variety of announcements, including press releases on investments by key companies such as Toyota and Hyundai in Autotalks and on collaborations with international companies such as Bosch and Harman. We initiated interviews, published articles, integrated the company’s managers as speakers at conferences, and initiated additional exposures that raised awareness of problems such as the need for coordination between an autonomous vehicle and a regular vehicle.

We have initiated nearly 1,000 exposures to Autotalks in many languages, all over the world. Autotalks has been featured in technology news outlets such as TechCrunch, CNET, Wired, Digital Trends and ZDnet, news agencies such as Reuters and Nikkei, in giant newspapers such as The New York Times, US News and World Report, and the Indian Economic Times, in global news portals like CNBC, as well as trade media such as Automotive World, Automotive News, EE Times, Electronics Weekly, eeNews Europe and New Electronics.

In Israel, reports on Autotalks were broadcast both on leading television channels and in newspapers and portals such as Globes, The Marker, Calcalist, Geektime, Yedioth Aharonoth (Mamon supplement), Ynet, Walla and other news outlets sites in the fields of electronics and automobiles.